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Would the UFC be badly hurt if Sara McMann defeated Ronda Rousey at UFC 170?

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According to a Feb. 16 report from MMA Fighting, Sara McMann admits she shies away from the media spotlight.

McMann, 33, purposely avoids doing interviews and says she doesn't pay attention to what's going on in the media.

By her own admission, she's taking the old school approach of letting her fists do the talking.

"That’s the great thing about fighting Ronda, she’ll sell the show. And that’s fine with me," McMann explained. "I don’t really need other people to believe in me, to know what I can do. I would have never been able to wrestle or even start MMA if that’s what I needed beforehand. Being a little unknown, I’m happier that way."

McMann is absolutely right that Rousey is selling the show that is UFC 170.

Rousey is one of the most marketable stars not just in the UFC, but in all of professional sports. The star judoka has over 200,000 Twitter followers, more than a handful of lucrative sponsorships and several movie deals in the works.

Analysis: McMann isn't being leaned on to carry the load of the media responsibilities on her back for the UFC 170 card, but what happens if she should beat Rousey?

This isn't 2004 anymore, when it was good enough to just be a fighter and let your fists do the talking inside the cage and not have to worry about anything else.

If you're a fighter who wants to make the most of your earning potential, it's important to figure out a way to build your brand and generate fan interest in your fight.

If you're an MMA fighter, the cruel truth of the matter is this: Your fight doesn't matter that much to the casual fan, unless you're one of the handful of stars in the sport.

By the time 2014 is over, the UFC alone will have put on over 400 fights and Bellator will have completed over a dozen free cards.

Add to that World Series of Fighting, XFC, Legacy FC and Invicta FC, and you have an overabundance of MMA.

While that might not matter much to McMann, it matters to the UFC. They are in the business of selling tickets and pay-per-views, so its in their best interest to have champions who do their part when it comes to promotion.

How badly would the UFC be hurt if Sara McMann defeated Ronda Rousey? Let us know in the comments or tweet the author, @EricHolden.


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