There are so many people looking for work that almost anything you can do to stand out from the crowd is good.
One of the best ways to stand out is by giving the reader a compelling reason to read.
In the direct marketing world this is often accomplished using a common, tried-and-true, but powerful tool: the headline.
In short, a headline tells the reader, "Here's why you should read this article." In a resume, they can help with some of the most common hurdles resumes face:
*They're boring - they just drone on and on in a language no one can connect with.
*They're inscrutable - there's a ton of data, but no conclusions or story.
*They're all the same - in many cases, you could scratch out the name and put them side by side, and they are remarkably similar.
Here's a short video on how to get headlines into your resume and get read more often!