The world has turned into a very fluid stream of information, thanks to the Internet revolution. No entity, whether corporate or even personal, can be pinned down to just one place alone. It wasn’t any form of mystical magic that turned all of us into veritable space shifters that could be literally anywhere; it was because of the “miracle” of technology.
The brick-and-mortar paradigms of the past are giving way to the more modular, globally present models that take advantage of the superfast communications networks that most of us take for granted; admit it, you were probably complaining about internet lag at least once in this week. Twenty or so years ago, you couldn’t have downloaded that multi-gigabyte game within the day.
Given that we can’t transmit actual goods over the wire (yet), the logistics and cargo transportation and delivery industries, once important, are now doubly so. Now, more than ever, a person or a business can order goods and services from another entity on the other side of the globe. It’s no longer the exclusive privilege of big companies to import and export.
By now, you must be envisioning that the “ideal” startup companies of today should be small cadres of highly technical and tech-savvy progressive thinkers that are working on the go, whether on their laptops in a cafe in somewhere in southeast Asia, or at the back of a decked out techno-van driving through the highways of North America. Well… yeah.
Go Where the Market Is
If you haven’t already noticed, it is the businesses that are chasing the customer. No, people won’t come after you build it, it doesn’t apply in this situation. Take advantage of the ease in stretching out your presence towards any area that will greatly appreciate the products and services you have to offer. Rooting yourself in familiar ground may bring some kind of comfort, but that’s not what you need right now, assuming you’re intent on growing your business.
Don’t Get Too Comfortable
Finding a niche in an economic ecosystem is great, but with the pace of innovations and market trends nowadays, settling is never an option. Always look ahead for what may come, and what positive changes you could implement on your business. This is not a jab against discarding what is tried, tested, and true, but it is the constant challenge of re-evaluating tactics and strategy that adhere to the spirit of the tried and tested, while being fresh and new at the same time. It sounds hard, and it’s even harder to pull off.
Be A Multicultural Enterprise
It’s not enough to sell the same goods and services to different people. To be able to absorb the many cultural influences of each of your markets, and to be able to build on them, enriching what you have to offer to every market you’ve entered. Use what you learned from the East, and apply it to the West, and vice versa. You’d be surprised what rewards you can reap by learning from one customer and applying the lesson to another.
Humility is a Virtue
I wish you all well on your global entrepreneurial dreams; in the process of realizing your goals, never be too proud to seek sage advice from tried, tested, and dependable consultancy services that can further give definition to your planned enterprise; services like MyCorporation are always ready to offer expert services and advice for every startup or established company.
About the Author
Stacey Thompson is a professional writer, marketer, entrepreneur, and a lover of weird little animals. She is based in San Diego, California, and continually brainstorms with her friends on new business ideas. They maintain a blog to house their ideas, Word Baristas.