The “World’s Toughest Job” video isn't what some people might expect. The online advertising campaign of Cardstore.com has gone viral and the message is way beyond what many viewers were imagining. The video takes 24 people and interviews them for the world’s toughest job. According to KPRC in Houston on Tuesday, the interviewees were surprised to learn what the job requires. The video has been seen over two million times in only 24 hours.
Apparently the toughest job is a 24-hour-a-day position and it is requires availability to be all 365 days a year. Plus there is a potential of no breaks. Worse yet, it pays absolutely nothing. While the description of this job is tough, there isn't any doubt that people know one, two or many more of these job holders who live up to the requirements of this occupation.
While it’s not necessary to spoil the ending to share the vision of the video, there are quite a few people looking at the idea. It’s trending around the country on Facebook and other social media. People are wanting to catch a glimpse of what this job might be and why it might be turn down by potential candidates. People want to feel the emotion of these candidates after the special job is revealed to them and the viewers watching.
The brilliance of this video offers a new perspective of a calendar holiday. Sharing the joy of other family members, it does remind everyone to pick up a card, flowers or both and say thank you. The ingenuity also reveals the efforts of the Boston-based ad agency Mullen. Able to capture a human element so charming, they really have put their name on the map when it comes to infiltrating pop culture using a video campaign.
Take a look at the video clip of the “World’s Toughest Job,” but grab a tissue before you do because you are going to need it!