Preparations have begun for La Tomatina, the world's messiest food festival. Organizers are busy gathering 150,000 kilograms of over-ripe tomatoes (around 90,000 pounds) which will be thrown by participants on August 28, 2013. Held in the small town of Buñol in the Valencia region of Spain on the last Wednesday of August each year, up to 50,000 revellers crowd the streets throwing tomatoes at each other for one hour. It's the world's largest food fight.
The tomato fight has been a strong tradition in Buñol since 1944 and week-long festivities now include fireworks, music and a paella-cooking contest. Visitors normally stay in Valencia and make the 38 kilometre journey by bus for the festival. As part of the preparations, shopkeepers install plastic covers on their storefronts in order to rotect them from damage, public showers are installed near Buñol's river and stores stock up on supplies for revellers such as googles, flip flops and bathing suits.
La Tomatina tour packages cost 80 € and include a free sangria party, a souvenir T-shirt, transportation from Valencia and access to the tomato fight. Purchase tickets at Festivals All Around.