Although “World of Warcraft” subscriptions climbed back up over the 10 million mark months ago, the game’s audience has dwindled again to 9.6 million as revealed in Activision’s press release today. That number, however, is still above the 9.1 million subscriber low reported some time after the game’s previous expansion, “Cataclysm.”
The full press release detailed all of Activision's, which includes Blizzard Entertainment, earnings for the last quarter. It can be found here. It is noted that “Mists of Pandaria,” the newest expansion, was the third best-selling PC game at retail according to “The NPD Group, GfK Chart-Track, and Activision Blizzard internal estimates.”
Even with a drop in subscriptions, “World of Warcraft” is still the leader of subscription-based MMOs. However, the number of subscription-based MMOs in the market is decreasing as more MMOs utilize hybrid free-to-play models, buy-to-play models, or pure free-to-play models. With 9.6 million subscriptions, though, one could argue there’s not much of a chance to see a business model transition in “World of Warcraft’s” future.