The World Cup 2014 has the fans in America watching intently from the homeland. With the televisions on at work and even at home, the announcers are heard from the street corners as the volume is high so everyone can be part of the moment. As the news of the U.S. team moving forward has fans extremely pleased, there was a few other interesting tidbits about the game played on Thursday. According to LA Weekly on Friday, the L.A. Department of Water and Power recorded a modest spike in water usage at halftime of Thursday's World Cup game between the U.S. and Germany.
The flush in Los Angeles is appropriately coined “Halftime Flush.” Technically it was when the fans got to take a breather from the game and do their business before the next portion of the game continued. The countries currently in the World Cup have seen this type of phenomenon before, but Americans apparently haven’t been interested in the World Cup games enough before to have made a big dent on water usage like they did during the previous game.
Other sporting events have a documented high use during halftime or breaks during a sporting events and it appears that the World Cup still has a lot of growing when it comes to breaking records. The biggest sporting event in the USA that offers a lot of flushing is the Super Bowl halftime. During this game the fans seem to keep on cheering until the plays stop creating a mad rush to the restroom. For advertisers, this means that the best time to show a commercial might not be during a halftime show as people are rushing off to do their business.
The interest in the World Cup keeps on growing too. According to Forbes on Friday, ESPN drew in big numbers for the U.S. game. It ranked as the third highest-ever overnight for Men’s World Cup on ESPN and with a new interest in the team, people are expected to be watching in droves for the next American game. And during the halftime break, it is pretty obvious there will be a line at one particular place before the play resumes.