World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services.
They found that World Cup fans are:
- 60 percent more likely to use their phone to keep up with sports
- 65 percent more likely to stream video from a work computer
- 20 percent more likely to multitask while watching TV
- 37 percent more likely to use a digital tablet
- 60 percent more likely to use sports apps on their phone during a typical week
According to Bill Tancer, general manager, global research at Experian Marketing Services, because World Cup fans are such heavy users of digital media while they watch TV, Experian Marketing Services will be analyzing key online and search trends throughout the 2014 games. They will have the 2014 World Cup Online Trends Dashboard that will be updated every Monday from June 9 to July 14, 2014. The dashboard will reveal the most popular daily searches from World Cup fans, including top players, search terms driving traffic to FIFA.com and the most popular Websites for soccer updates. So far, data has shown that ESPN Soccernet.com is the leading Website for soccer updates and Cristiano Ronaldo is exponentially the most searched individual player.
Experian Marketing Services' live 2014 World Cup Online Trends Dashboard can be viewed here: http://ex.pn/1hBc46F
Where to find the World Cup online-
ESPN: ESPN is streaming all 64 matches at WatchESPN.com and via the WatchESPN mobile apps (Android, iOS, Windows 8, Kindle Fire, Fire TV, Chromecast, Roku, Xbox One, Xbox 360). You’ll need a cable subscription that includes ESPN from one of these providers to access the ESPN feeds.
ESPN Radio is broadcasting every match. The app is available on iOS, Android and Windows.
Univision: Though Univision is broadcasting its matches in Spanish, the cable company is streaming the first 56 matches for free — no cable subscription needed. You can watch with Univision on its website, iOS app, and Android app. The quarterfinals, semifinals and final match will require a cable subscription.
FIFA has launched its official FIFAWorldCup account on Instagram to share the best imagery from Brazil and for football supporters across the globe to share their World Cup celebrations on social media. It will also be promoting #myworldcup, whereby fans can upload photos showing how they are watching and enjoying the tournament. The best photos will be shared on FIFA.com's social hub, which brings together fans, teams, players, coaches and celebrities from across the globe. The official 2014 FIFA World Cup app is also available for a free download. Details of FIFA's core social media accounts can be found on their social media page.