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Women in the pet industry

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Various organizations pop up from time to time to gather like individuals and help them succeed at their goals. For animal lovers, you will be happy to know that just such an organization exists. It is called Women in the Pet Industry Network (WIPIN).

This group is growing larger and with that, they are expanding; including some important local businesswomen in the process. One such individual joining the ranks is Stafford, Virginia businesswoman Robin Bennett, CPDT-KA, a professional dog trainer.

WIPIN is focused on women entrepreneurs in the ever-growing pet industry. Because of this, they are thrilled to welcome Robin, an advocate for teaching families about canine body language in order to keep dogs and humans safe.

According to the American Pet Products Association, there are more than 82.5 million pet owners, and this is expected to rise to 92 million by 2018. Even in uncertain economic times, the rate of spending on pets did not falter but continued to grow. The IBIS World Industry Report shows that for 2008-2013, the pet industry grew 3.4 percent annually. That number is expected to reach and stay at 4 percent a year through 2018.

The total of pet industry expenditures for 2013 is estimated at $55.53 billion, up from $43.2 billion spent in 2008. More and more services – all-natural and organic foods, daycare, pet sitting, pet fashion accessories – are all being provided to help pet owners take the best care of and pamper their animals. Over the next five years, the majority of new pet owners is expected to be a combination of single-person households and members of the aging population.

“Our network continues to grow with the addition of talented entrepreneurs such as Robin Bennett said Shawna Schuh, Certified Speaking Professional and President of WIPIN. “Each member brings a unique perspective and adds to our exchange of ideas, information and contacts. Our members hail from companies focused on everything from puppy products to wildlife sanctuaries. Ours is a network of movers and shakers across multiple fields within the pet industry. As members of WIPIN, women from all over the United States and Canada can connect as if they were at a business lunch,” added Schuh.

“I look forward to many opportunities to connect with women across so many pet industry categories,” explains Bennett. “We all strive to raise the level of professionalism in the industry and to capitalize on its growth. WIPIN enables that through its network, educational events and membership benefits.”

Welcome Robin and hope you are able to successfully help WIPIN expand with the changing times!

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