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Women reveal their workout ambitions this spring:Mental health tops the list

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A Boost in Mental Health Beats Out Bikini-Ready as a Top Fitness Motivator

Chicago, IL (March 2014) – Springtime is synonymous with beach body aspirations, or so one would think. A recent nationwide survey, conducted online among more than 1,000 U.S. women (ages 18+) by Harris Poll on behalf of The Dailey Method in February, reveals that 60 percent of women say improved mental well-being and stress reduction is a key fitness motivator compared to 20 percent who say the pursuit of a bikini-ready body , giving “mind over matter” a whole new meaning. Additional key motivators for women in regard to a fitness regimen include the need for increased energy (38 percent) and improved self-confidence (38 percent).

“We hear more and more from our students that one of their biggest take-aways from class, aside from gaining strength and flexibility, is improved mood, a feeling of peace and empowerment,” explains Jill Dailey, founder and creator of The Dailey Method, a unique combination of ballet barre work, core conditioning, muscle strengthening, yoga, and orthopedic exercises. “It’s no surprise that students walk out of class physically stronger but we’re always interested to learn about the enormous value women place on overall mental well-being achieved by taking a class – they often tell us it’s their foundation for the day.”

The Dailey Method is unique in the barre class industry because of its commitment to continued education and a practice that continually evolves to meet students ever-changing needs. Dailey adds, “Women have more pressure and demands than ever before and we’ve had to continually evolve our class to deliver more of a full service offering resulting in a stronger slimmer physique but also stress reduction, better posture, breathing techniques and simple awareness and mindfulness in every move. Our goal is to achieve body and mind balance and connection that translates from the classroom to the outside world.”

Variety is key for women when picking a fitness regimen; more than half (53 percent) of U.S. women report getting bored with their fitness regimen and giving it up all together.

“We pride ourselves on the breadth and depth of our offerings and the fact that each class is different than the one before,” explains The Dailey Method Studio Owner Tami Conway. “Movements are small, controlled and orthopedically based. Using this format ensures that our students get a balanced workout that is extremely efficient but also unique on every visit.”

Working the mind & body - A new meaning to spring shape up season

According to the survey, one third (33 percent) of women say improving or maintaining good posture is a key fitness motivator for them. While many big box gyms and workout regimens will focus on weight-loss and bathing-suit readiness this spring, The Dailey Method focuses on the balance of mind and body strengthening from the inside out. At the core of what sets The Dailey Method apart is its focus on neutral spine and proper alignment.

“Your spine is the epi-center of your body,” says The Dailey Method Chief Anatomy and Studio Co-owner Kerry Corcoran. “We focus on proper spinal positions throughout class while laser focusing on the inner most layers of muscles that hug the bone. It’s this method that translates not only to a stronger physique but better posture and a stronger mental attitude.”

The new survey released by The Dailey Method confirms the connection between Springtime and workout ambitions. About half (49 percent) of women start and stop fitness regimens several times a year, and three out of five (58 percent) women claim they are generally more motivated to re-commit to fitness in the spring.

Fitness Flashback

The 1970s welcomed a fitness boom elevating exercise from a necessary part of healthy living to becoming an overall way of life. Jogging, bodybuilding and aerobics became popular on a mass scale and combined with new research showing Americans the need for daily maintenance of their bodies helped birth many fitness trends still alive today.

By the start of the 1980s women started focusing more on the physical benefits of exercise and it rapidly grew to new heights in both the world of fashion and pop culture. Jane Fonda’s first workout video was released in 1982, creating a new era of workout-at-home routines with thousands of ‘fitness gurus’ following suit. Goals of weight-loss and a chiseled physique grew as an important component in any exercise routine.

By the 1990s, women from Portland to Providence were headed to the gym in order to lose weight and sculpt. It was the birth of the cardio craze and group fitness classes became the norm featuring aerobics, step and spin in every corner gym.

It was then barre classes quickly established themselves as the premier group class method with its reputation of an effective technique to achieve a longer leaner physique much like a dancer’s body but based on sound research with the physical therapy world. Individual studios popped up with an individualized approach to the 60-minute class. The Dailey Method San Francisco is the West Coast’s original barre studio, which has grown today to more than 50 studios worldwide. Recently it debuted its newest class Dailey Interval, which is based on the same foundation and alignment principles, and it provides amazing heart strengthening benefits by combining periods of high and low intensity movements.

The new millennium experienced an explosion in workout options. Downward dog and Sun Salutation moved into the mainstream with the introduction of hot yoga, ashtanga yoga, yoga flow and every yoga combination in between. Today, fitness expectations and intensities are on the rise with the introduction of Zumba, Insanity, and CrossFit. While barre classes have been on the scene for a few decades, it’s rapidly sweeping the nation now as it touts a body and mind workout.

For more workout motivation survey findings and information on the world-renown barre exercise, The Dailey Method, visit www.thedaileymethod.com.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of The Dailey Method from Feb. 4-6, 2014 among 1,093 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Apryl Ash at apryl@pdcpr.net.

About The Dailey Method®

For 14 years Jill Dailey has been transforming people’s minds and bodies with her signature The Dailey Method fitness-focused barre workout. Since opening its first location in June 2000 in a small 1,000 square foot facility in San Francisco's Marina District the company has grown into an international phenomenon with more than 50 locations globally, easy-to-follow DVDs and now downloadable and streaming digital versions of the DVDs. The Dailey Method has developed a passionate and loyal following amongst its clientele and more studio openings are in the works. Visit www.thedaileymethod.com to find out more about The Dailey Method in your area.

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