Today’s business environment is more complex and competitive than it has ever been. Most businesses, attorneys and politicians have already discovered the need and benefits of immersing themselves in social media. A majority have also begun creating marketing and presentation strategies to appeal to their online audiences and prospects.
If you sell any type of product or service, presentation and marketing are important to your selling strategy. Product oriented businesses as well as service oriented businesses such as lawyers and politicians have much to gain by getting direct feedback from customers or audiences.
By now you have probably utilized some form of focus group to zero in on what your ideal consumer, juror or audience wants to get out of your product, presentation or campaign. Whether you did so just once prior to launching your product or whether you run regular sessions to tweak your product, service, marketing or presentation strategies, now is the time to take advantage of what technology has to offer.
Imagine being able to get into the heads of your ideal consumer, juror, supporter or critic in a way you were never able to before. They will volunteer information you never even thought to ask. They will be brutally honest, give you the good with the bad and leave you with everything you need to know to appeal to your target audience.
Now you can do that with Wizpor®.
Wizpor® allows you to run anonymous live simulcast groups in front of a handpicked audience. Participants will watch your presentation, see your visual aids and type their thoughts or feelings in real time. This immediate feedback will allow you to tweak your presentation or marketing strategy right then and there and begin testing new strategies before the day is over.
An anonymous live simulcast audience allows for more effective use of your time and resources. Not only will you receive more information from your target audience, it will be better. Participants are anonymous and remote, so they are not afraid to speaking their minds. Participants can be pre-screened, just as your live participants. Research is conducted within a password protected secret channel, which means your competition will not have access to your intel.
Participant interaction can be fairly controlled by the moderator. The more experienced the moderator, the quicker you will get to the precious information you need. All simulcast participants can interact with each other, just as they would in person in the form of chat. Free response allows participants to emphasize their thoughts or feelings. You do not need to hesitate when asking personal questions – as anonymous audiences are more likely to share personal anecdotes.
A majority of Americans have a computer with internet access at home. There are no travel expenses and you will have immediate access to transcripts. What do you think you can gain by exploring Wizpor® persuasion technology?
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