Wizards of the Coast is raising the cost of set redemption of "Magic: The Gathering" card sets in "Magic Online" by $20 from $5 to $25 beginning with "Gatecrash." According to an announcement Feb. 5, 2013 on DailyMTG.com the increase is due to "the costs associated with printing, processing, shipping, and the general administration of the Magic Online Redemption Program."
"Magic Online" has been around for over a decade. "Magic Online" made its debut in June of 2002, developed in conjunction with Leaping Lizard, and was one of the first programs to sell digital objects to consumers. In order to entice customers into embracing the platform, Wizards of the Coast came up with the brilliant idea of set redemption. Players could "redeem" a complete set of cards, removing it from their digital collection and paying a small $5 plus shipping and handling, to receive a real physical copy of the set.
Starting with the Gatecrash redemption release in March, and for every redemption release thereafter, the handling cost for set redemption will be increasing to from $5 to $25 per set redeemed. We will not be changing the redemption rates for "Return to Ravnica" or older sets, nor will we be changing the current shipping rates.
Set redemption usually begins a month after an expansion has been released on "Magic Online." Players can redeem multiple sets at once, with redemption taking up to 10 business days to be fulfilled and another one to three weeks for it to be delivered. Sets can be redeemed "while supplies last" or until the "redemption cutoff date" for the set. You can view the cutoff dates here and more information about set redemption here.
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For more information about "Magic: The Gathering" visit www.MagicTheGathering.com.