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With media pitches: keep it simple, keep it brief and pledge to keep in touch

Thirty seconds on the phone with a reporter--or even a reporter's voicemail--can reap dividends that include distinguishing your media pitch from others vying for their attention.
Thirty seconds on the phone with a reporter--or even a reporter's voicemail--can reap dividends that include distinguishing your media pitch from others vying for their attention.
Photo by Ker Robertson/Getty Images
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