Breaking News! Fashion's Night Out is back! Well sorta...
The Back Bay Association and Boston Magazine announced recently that Boston Fashion's Night Out (FNO) is alive and kickin'! Well, to be a bit more accurate... let's just say it's not completely dead yet. They are doing PR101 revival, by giving this now defunct event a new name - Back Bay Night Out... and lowering expectations all around.
This coming Thursday, September 12th Back Bay Night Out, hosted by Back Bay On Display will feature "an evening where Back Bay businesses, including stores, hotels and restaurants, will offer consumers special experiences and benefits. In an effort to join together Boston residents, workers, businesses and visitors, the Back Bay Association is working with area merchants to participate in the one-night program and offer in-store activities, discounts and entertainment to make a memorable evening for the community."
I as you may not be able to already tell am up in the air about this venture. I can't be fooled by a little run of the mill re-branding... please people. But alas, is Boston better with a fashion event highlighting the Back Bay which has had a rough year. Sheesh - I say, let's greet this event with bells on! It may not be an out of the park home run, but it seems like it will be a nice addition to the city and a great reason to get shopping for fall!