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Witcher developer: paying for DLC’s not the future

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The Witcher 2: Assassin's of Kings was released a little over a year ago and it was greeted with wide-selling popularity and universal critic acclaim.

One thing the developers of this game decided to do that was very rare and has not been seen from many others was to provide additional content free of charge.

That coupled with the Enhanced Edition, provided the game more units sold and downloaded, which worked out great for both the gamers and the developers.

It is indeed a trend in gaming where developers charge players for DLC's and send out multiple sets of them. However, the developer for The Witcher 2 says that trend will come back to haunt those who charge sooner than later.

In a recent interview with Gamasutra, Co-Founder and joint-CEO of CD Projekt Marcin Iwinski said he believes the latest trend in gaming with over-charging customers is going to hurt some developers once the rest of gaming goes toward a free DLC model, and that their free strategy ended up working out.

"When we had that publishing deal, we went to the publisher, and said, 'So we have this idea where we make all this stuff, all this new content, and you don't pay anything for it, we give it away for free. How about that?'

"The publisher went all big-eyed and said, 'Whoa! Let's charge 10 dollars! 10 Euro!' But we believed that we would sell more units if we put it out for free.

"When we put it out for free, we saw a boost in the sales with the Enhanced Edition because it just created good will, and it refreshes the product.

"I see the industry trending toward over-exploiting the gamer, and I think this will come back to the publishers that are doing that, and eventually, people will stop buying their stuff," Iwinski said. "That's just not the way things work."

It is true that most developers charge for DLC content, and the question is should or will they change their model and start providing their add-on content for free?

A question to counter that one is why would they change since gamers already purchase their DLC content? If the model isn't broke, why change it?

Of course people would rather additional content be for free, but when does that change and who starts the change?

If the majority of developers start providing DLC's for free then it is inevitable that all the rest will need to do the same thing to maintain the interest and approval of consumers.

The puzzling thought about this is why would developers stop charging for add-on content when gamers willingly pay for DLC's now? That flat out makes no sense from a business standpoint.

As a consumer though, this is great news and is something they should do. The question left is if and when will developers go the free route for add-on content?

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