Winston-Salem has never had a luxury boutique hotel. That's about to change with Kimpton's partnership with one of the city's mainstay real estate ventures. The conversion of the iconic R.J. Reynolds building, vacant since 2009, will open as a Kimpton property in 2015.
The new boutique hotel will occupy the first six floors of the stately 1929 building. Besides the 175-room hotel, the property will include a lobby bar, restaurant, function and meeting space and residential housing on upper floors, which will be for rent.
The R.J. Reynolds building was designed by Shreve & Lamb, which later proved the design genius behind the Empire State building. Ornate murals and gold gilded ceilings are featured in the R.J. Reynolds building, along with nickel and brass elevator doors, which survive to this day.
PMC Property Group is handling the conversion and renovations, and predictably plans to retain the original feel and look of the building. The hotel will also include 36 suites, a fitness center and two ballrooms.
“The R.J. Reynolds Building is one of the most historically significant and architecturally interesting buildings in the country, and we are honored to be able to play a role in adapting it into an exciting new hotel for the city, while preserving its important history and character that R.J. Reynolds Tobacco Company has taken such great care to maintain,” said Kimpton Chief Executive Officer and President Mike Depatie.
Nearby, Kimpton has also opened The Brice in Savannah, GA along with three Miami properties: the Epic Hotel, the Surfcomber and the Angler's hotel.
Bil Kimpton founded the company in 1981, setting out a signature tone for the chain, which includes a hosted evening wine hour, in-room fitness programming and complementary bike rentals at all properties. Fortune Magazine named Kimpton hotels as the "Best Place to Work" five times, beginning in 2009.
Kimpton operates a total of 60 hotels and nearly 70 restaurants, bars and lounges in 26 cities.