WinStar Farm is trying out a whole new approach when it comes to promoting fan favorite Paynter. WinStar commissioned Braylyn Stewart to paint an oversize 7-foot by 20-foot mural celebrating Paynter and prominently brandishing its advertising tagline.
The mural is conceived in the graffiti style, highlighting Paynter’s remarkable recovery from colitis and his amazing return to the racetrack. The large mural has taken a spot of honor on an adjacent wall to the new stallion complex. It features the Paynter’s tagline: Awesome Heart.
The champion colt sired by Awesome Again joined WinStar’s stallion roster after the Breeders’ Cup World Championships. Paynter will be standing his first season at a $25,000 stud fee.
The idea for the mural derived from an idea that Paynter is like a street fighter who shows incredible courage coupled with firm determination to fight off his near fatal attack of colitis and early-stage laminitis.
The artist chosen by WinStar for the mural connected through Jon Siegel of PM Advertising Agency. Braylyn Stewart is a tattoo artist, muralist, and conceptual artist with a great talent for blending graffiti and traditional painting.
The idea had been formed, everyone thought about it and it began to evolve.
“I think it’ll get people talking,” said WinStar chief executive and racing manager Elliot Walden. “This is a little different from the ad campaign.”
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