Names starting with Alberto, Mario and Paulino are right up there with Alberta, Maria and Paulina on the sign-in logs of a busy Italian spa. “Flat tummy treatments and anti-age facials aren't just women things anymore,” says a spokeswoman for the Adler Thermae Spa in northwest Italy's Tuscany region.
Perhaps taking a tip from the 14th century Florentine dukes who came here for a few days after a tough week of ushering in the Renaissance, men are flocking to the spa for everything from dips in its thermal waters to “Bacchus ritual” (wine and red grapes) massages.
The luxurious 90-room Adler villa and spa -- surrounded by gardens right out of those gorgeous Renaissance paintings of the Tuscan countryside – shares the thermal waters of Bagno Vignoni, an ancient village some 50 miles south of Florence.
Adler recently introduced “Menergy,” a special package for male guests. It includes a de-stress massage, an anti-stress massage in a Vichy shower, an anti-age facial, and use of the spa's thermal pools, saunas and Turkish bath. Among other features are visits to the resort's gym and a “vitality” breakfast buffet, a lunch buffet and a gourmet dinner.
Prices for a stay at the Adler and the Menergy package range from 899 euros (about US$1,200) per person in a double superior room for four nights (Sunday-Thursday) to 1,526 euros (about US$2,040) per person for seven nights.