If attendance at this year's Oregon Wine Industry Symposium is any indication of interest, consumers can expect a greater selection of local wine and more tasting room events from producers now energized by new marketing data.
The two-day conference and trade show at the Oregon Convention Center in Portland that ended Wednesday drew a record crowd of 1,500 attendees and 133 businesses hoping to sell them equipment or services.
People from 20 of the Rogue Valley's large and small, old and new vineyards and wineries sat through seminars on new approaches to grape growing, winemaking and making money selling wine.
Wine consumption in the United States has increased since 1994 despite two recessions, according to conference speaker Rob McMillan, who founded Silicon Valley Bank's wine division. Although Oregon has less than 1 percent of the premium market, he said the state can increase its share because of its reputation, supply and competitive prices.
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