Williams, who lost to sister Venus in Canada last week, holds 17 Grand Slam titles and is seeking to bolster her Grand Slam bonafides.
In the first set, Ivanovic had break chances for a two break lead at 1-3 but Williams was able to hold serve and she would even the match at 3-3 with a break in the next game. Williams would close the set at 6-4 – aided by two double faults on the Ivanovic serve.
Ivanovic had an opportunity for two break points in the third game of the second set but missed an easy backhand volley. Williams would go on to hold serve with the help of two aces. In the very next game, Ivanovic commenced with two errors and a double fault to dig a 0-40 hole. Williams would secure the break with a strong serve return and backhand winner. She now led 3-1.
The little room needed allowed Williams to go on a 12-1 run, ending the match with a 6-1 second set victory.
Williams finished with 12 aces and 26 winners against only 12 unforced errors.
Earlier in the tourney, Williams had clinched the “Bonus U.S. Open Series” title and an opportunity to win an additional $1 million with a win at the U.S. Open. For Williams, it was her first victory in Cincinnati and fifth title of 2014.
Williams will be one of the favorites when the U.S. Open commences in late August.