Live music is important. The team behind WillCall, a free app that effectively takes the pain points out of purchasing tickets to shows, understands this concept and has integrated features including social sharing, plus the ability to skip the box office line, right into its seamless user experience.
Recently, the San Francisco-based start up expanded its focus from convenience to commerce by allowing users to easily acquire merchandise and even give artists a tip. At its core, however, live music is an inherently social experience. Its enjoyment is greatly enhanced by the accompaniment of one's friends. That's why, with today's introduction of WillCall 2.1, anyone can gift any ticket to anyone else right through the app.
Here's how it works: a user can purchase a ticket (or two, three, even four - the limit depends on the specific show) to any event featured on WillCall's carefully-curated selection. With one tap, tickets can be sent to anyone and even include a personalized message. Recipients will receive the tickets automatically. “Everything we build is a reflection of how we already consume live music,” says WillCall co-founder and CEO, Donnie Dinch. “Like most of the concert-going public, we were tired of not having an easy way to give tickets to friends before a show. So we built one.”
Now that coordinating the distribution of tickets before a show has been resolved, the question remains: Is there an option for one's friends to reimburse them? According to WillCall's Director of Communications, it's "definitely a natural evolution of this feature. In addition to gifting, users will eventually be able to transfer their tickets to their friends in exchange for payment (at face value) through the app."
WillCall is available in San Francisco and New York. Some highlights for this week, in the Bay Area, include shows from Heliotropes and Au Revoir Simone. To celebrate the launch of version 2.1, they'll also be gifting tickets to an exclusive Pop-Up show to loyal users.