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Will we see a double wedding in wireless media?

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It has been said that Spring is the season of romance when couples start thinking about weddings. That saying holds true in the business world also as four major players in wireless media are looking at a double wedding. If a few government agencies give their nod we could soon see bell ringing as AT&T merges with Direct TV and Sprint merges with T-Mobile.

“For Sprint and T-Mobile, we actually believe this news helps (not hurts) their cause for a potential merger. While we recognize that the AT&T/DirecTV merger is a vertical deal and does not take out a competitor, we think the size of the resulting company very much shines the light on the lack of scale Sprint and T-Mobile would have in this changing world,” said Jennifer Fritzsche, a Wells Fargo analyst, in a research note quoted by ZDNet this morning.

Three years ago three of these four players were involved in wedding talks when Sprint had an early spring romance will T-Mobile before breaking up over compatibility issues. Then while on the rebound T-Mobile took up with AT&T as they talked about walking down the aisle. After 7 month the romance between T-Mobile and AT&T fizzled after Sprint objected to the wedding and DOJ (Department of Justice) also said no to the nuptials.

In the years since the love triangle T-Mobile has gone through some changes by merging with MetroPCS and making their network more compatible. These changes caught the eye of Sprint's parent company making them consider rekindling that old flame. If the romance can survive this time around it the combined company of Sprint and T-Mobile would become a close third, in subscriptions, behind Verizon and AT&T

For more on this topic you might try the following articles:

It has been said that Spring is the season of romance when couples start thinking about weddings. That saying holds true in the business world also as four major players in wireless media are looking at a double wedding. If a few government agencies give their nod we could soon see bell ringing as AT&T merges with Direct TV and Sprint merges with T-Mobile.

“For Sprint and T-Mobile, we actually believe this news helps (not hurts) their cause for a potential merger. While we recognize that the AT&T/DirecTV merger is a vertical deal and does not take out a competitor, we think the size of the resulting company very much shines the light on the lack of scale Sprint and T-Mobile would have in this changing world,” said Jennifer Fritzsche, a Wells Fargo analyst, in a research note quoted by ZDNet this morning.

Three years ago three of these four players were involved in wedding talks when Sprint had an early spring romance will T-Mobile before breaking up over compatibility issues. Then while on the rebound T-Mobile took up with AT&T as they talked about walking down the aisle. After 7 month the romance between T-Mobile and AT&T fizzled after Sprint objected to the wedding and DOJ (Department of Justice) also said no to the nuptials.

In the years since the love triangle T-Mobile has gone through some changes by merging with MetroPCS and making their network more compatible. These changes caught the eye of Sprint's parent company making them consider rekindling that old flame. If the romance can survive this time around it the combined company of Sprint and T-Mobile would become a close third, in subscriptions, behind Verizon and AT&T

For more on this topic you might try the following articles:

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