As the entertainment landscape changes, the constant challenge for many artists is to remain in touch with their creative center while attempting to meet the needs of a very fickle mainstream audience. Further complicating the issue is the fact that much of the funding needed for effective support is tied to the major labels of the music industry, who aren't always concerned with creative integrity. What is an artist to do? Well, NYC based MC Nitty Scott decided to take it straight to the people to fund the next stage of her work. Earlier this after releasing her debut EP, The Boombox Diaries Vol. 1, Ms Scott wanted to deliver visuals for her standout track "Flower Child". Utilizing the growing crowd funding entity Kickstarter, Nitty Scott aimed to raise $5000 for the video. At it's conclusion Nitty had surpassed her goal raising almost $6300.
True to her word the video was created and debuted this summer. With debut airplay on BET and MTV to date it has gained over 60,000 views via youtube. Having achieved this with under 200 kickstarter pledges I think you can label that a success. Since then Nitty has put out new videos while featuring in other artists visuals, doing interviews and continuing her organic push to greater success. Does she now stand as the perfect example of how a true artist can still do it without having a huge corporate music behind her? Was this just an exception that would be hard to duplicate across the board?
What do you think the reaction would be if a major label signed artist turned to the people to fund a new independent project? Spike just successfully did it on the film level. Would we give Rick Ross a couple thousand dollars to make a video or a mini movie? The power has always been in the hands of the consumer, now more so then ever. If you want to see it you can make it happen.
Jason Francis | The Social Media Samurai