PSY is finding out that having a big hit is both a dream and a nightmare. According to an article published by Newser on March 19, 2013, the biggest pop star in the world has already run into problems trying to repeat the success of "Gangnam Style."
What's the best way to lay the groundwork before a note is even heard? A controversial song title, of course.
And PSY delivered this week, when he announced the title of his next song will be "Assarabia." The squabbling started immediately, and by Tuesday morning PSY alerted the media that the title will be changed. What's all the fuss?
American pop fans seem to be just as clueless with the phrase as they were with "Gangnam Style" itself. It has to be explained, beyond the obvious implications. It turns out the term has nothing to do with body parts or regions of the globe. In PSY's world, the word translates roughly as "thrilling." So far, so good.
But PSY and his handlers have become ever more sensitive to negative publicity and are backing off the choice, which some perceive to be a threat to both Arabs and booty lovers.
No word yet on what the change will be, other than that it caused a shift in the lyrics as well. But it does pose a question.
Is this all just a publicity stunt?
After all, it's one thing to try to duplicate a merely gigantic, worldwide hit song. It's another entirely to attempt a second shot at the most popular song of all time. On YouTube at least.
What better way to seed the soil than having everybody talking about the new tune, even before it's cut?
Obviously, PSY is no flash in the pan. Not if he can come up with "thrilling" strategies like this one.
What do you think?
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