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Will potential Velveeta shortage sideline popular cheese snacks for Super Bowl?

News of a possible Velveeta shortage broke Tuesday.
News of a possible Velveeta shortage broke Tuesday.
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Velveeta may not be one of the healthiest foods, but that doesn't mean the cheese product is not popular, especially when it comes to big sporting events like the Super Bowl.

According to NBC, Kraft Foods has warned consumers that an impending Velveeta shortage may hinder their efforts to make some of their favorite chip dips and other snack foods. The shortage was originally reported Tuesday by Ad Age.

Grocery stores on the East coast have reportedly already run out of the cheese product and store owners aren't sure when new shipments will arrive.

"It is possible consumers in any part of the country may not be able to find some Velveeta products on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore told NBC News.

So what exactly is Velveeta? According to Food and Drug Administrations guidelines, Velveeta is a pasteurized processed cheese product because it contains less than 51 percent dairy. According to Self Nutrition Data, each one oz. serving of Velveeta contains 65 calories and 6 grams of fat, 420 mg. of sodium and 22 mg. of sodium.

Kraft announced that the shortage is simply a short-term issue. That's good news for those who plan on melting a block or two of Velveeta for their upcoming Super Bowl parties. The 2014 Super Bowl will be held on February 2nd.

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