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Will poker succeed in mobile?

The growth of poker – both live and online – has been well documented the past few years. According to a study published in 2013 by PokerStars, Texas Hold’em is growing fastest in emerging regions such as Eastern Europe, South America, and Asia.

However, poker operators have discovered a potentially lucrative new frontier: mobile apps. Poker’s successful jump to mobile could see your smartphone offering a number of new gaming options in the form of sports betting, lotteries, and online casinos.

PokerStars is attempting to break new ground in mobile but its efforts is currently seeing mixed results. That’s because some distribution channels, such as Apple’s App Store, have in the past refused to carry online poker apps and other betting-related games. Google’s Play store is imposing similar restrictions on real money poker apps.

Last month, Australian authorities “requested” that Apple remove poker apps using real money. Thus, apps for PokerStars and 888poker remain unavailable in the Australian iOS store.

However, mobile users can directly download and install real money apps on the operator’s website. Players are no longer confined to their home desktops in order to engage in multi-tabling tournaments. They can now play Hold’em on the go.

Earlier this week, 888poker released an updated mobile application that allows players to now play multi-table tournaments in addition to sit n’gos and cash games. In order to capture more of the mobile market, the site is offering $50,000 freerolls for new mobile users. 888poker is considered one of the top Hold’em sites, according to ranking portal PokerSites.com.

Even Phil Ivey is getting in on the action by releasing a play money poker app on Facebook last month. That move leads some to wonder whether IveyPoker.com will soon launch its own real money app in the future.

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