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Will new CD prices make a difference?

Is it too late to "save" the CD?
As compact disc sales continue to plummet, and lose the battle against digital downloads, the power house Universal Music Group has decided to try a drastic measure – cutting CD prices.
Prices will now be within the suggested listing price of $6 to $10 for a single disc. What this means is that they can wholesale for a lower price, such as a disc with a list price of $10 costing $7.50, $9 for $6.50, etc… With this pricing, UMG is also planning to increase their offerings of deluxe albums to get fans to spend a little more money for all of the extras offered on those discs. For a complete list of UMG artists you can soon buy discounted, click here.
Will it work? Time will tell. People are becoming much more comfortable with receiving their music with just a click of a button. Once it was the thrill to go and have a “hard copy” of the music in your hands, which is not such a big thing to a lot of people today. MP3 players and iPods are all that matter to many consumers and, if you search a little, those “bonus extras” can be found on the internet and downloaded.
The truth, however, is that with the CD platform beginning to go the way of vinyl the companies have to try something. Whether this is the answer or not remains to be seen.


  • jr 4 years ago

    Having witnessed the demise of "records" (78, 33 1/3, and 45's), my thought is that CD's will also go by the byway. Modern technology has changed the concept of managing and keeping information/music from hand held gadgets to storage capability in vehicles. No one wants to carry around anymore that they have to. Collectors who want to have a copy of the original in their collection will be among those who may interested in purchasing CD's. We are witnessing another change. The music industry needs to "wake up and smell the coffee". They need to be innovative and look outside of the box. There is always a solution.

  • ism 4 years ago

    Interesting concept which might work.

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