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Will mobile application marketplaces strengthen security in 2014?

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Are you thinking of buying yourself a new mobile phone this Christmas season? If so, you should know that you will need to have security installed on it as soon as you buy it, otherwise you will almost certainly find yourself faced with more trouble than you know how to handle farther down the road.

The issue of privacy is a growing concern as both apps developers, and smartphone users, are using location based or similar other applications and share their personal information with others. Both Google and Apple are the giants who are providing a significant portion of the mobile apps today, with both these companies having their own apps market from where people get free and paid apps for their smartphones.

If you've been an avid fan of such game fan sites like and love playing these games, having secure mobile platforms - namely iOS and Android - will be vital when new releases of this game is unveiled in 2014.

Apps are only getting hotter

Mobile apps from Apple Inc. are designed, developed and released for iPhones, iPods and iPads. Smart-phone users are getting more conscious about the importance of using apps with some privacy policies. Not all the apps in Apple’s apps store have specific privacy policy, and people are downloading more apps with privacy policy than other apps. The ratio of downloading free apps with privacy policy is double from 40% to 80% in Apple’s iTunes Store. In the other hand, the use of paid apps with privacy policy is increased from 60 to 64 percent in Apple’s store.

‘Google Play’ is the official application store from Google, and apps in this store are made on the Android platform. Major portions of android based smart phone users are also preferred using apps with privacy policies. The download ratio of free clearly defined privacy policies with privacy policy is increased from 70 to 76 percent in the ‘Google Play’. The change in the percentage of using paid application from 30% to 48% for paid apps is also noticeable for android based smart-phone users.

Get private, or go home

Besides Android and iOS, users of other platforms are also shifting towards apps with strong privacy policies, too. According to a report of the federal trade commission, mobile apps for children are coming with less privacy policy. Privacy policies of mobile apps are related with the online privacy policy act, and both individual developers and apps development companies are required to put their concentration on this issue.

A comprehensive survey on the apps market has revealed that around 61.3% of popular apps have the privacy policy. On an average, approximately 69.3% of free apps in the apps market have the privacy policy, and this ratio is 53.3 percent for paid apps. It is suggested to use mobile apps with privacy policy, no matter whether the app is free or paid. Moreover, marketing ideas in 2014 will inevitably feature pushing the privacy issue when selling anything mobile related, including apps.


Nowadays, it is nearly impossible to find someone who doesn’t have an android smartphone, a windows phone or an iPhone. These handy gadgets provide us with all all aspects required to make our lives easy and seamless; communication, organization and even recreation through the games that are available. Naturally, this massive market paves the road for the introduction of more and more mobile applications, or apps for short.

2014 should be an interesting year for mobile application marketplaces, a year which consumers of such games as Subway Surfers and even Yahtzee hope the security gets stronger on their devices so game play goes uninterrupted.



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