The January NPD sales results for the video game industry were released Thursday but Nintendo was curiously silent on how the Wii U performed. Now we know why as CNET received inside information on how poorly the new console sold.
According to "a person familiar with NPD's game industry sales data", the Wii U sold only 57,000 units in January. By contrast, the Xbox 360 sold 285,000 units during the same time period. Additionally, the Wii sold 435,000 units in the January following its release in 2006.
Nobody was expecting the Wii U to match sales of the Wii but such a poor performance by the Wii U is surprising. Retailers in the UK are already calling on Nintendo to cut the price of the console and do a better job of promoting the console according to MCV. However, a price cut it unlikely in the near future as Nintendo is losing money on each console sold. The console maker cannot accept any additional losses if it hopes to reach its fiscal year goals which ends on March 31.