An important part of marketing is the image you project to your customers. It is not just important with the big obvious things, it is important also among the minor details. Failure to pay attention to small details send a message that you may be missing things in more important areas. One spot this is commonly true is at your copier.
Let's say an important client is in your office and you offer to make a copy of a document for them. But instead of being clear, it has a dark streak or has freckles from scratches on the glass. The means you did not use a copier, you used a "sloppier".
It is a serious problem for businesses that want to make a great impression on their clients. The bad impressions made by the sloppier translate directly into bad impressions on your customers. They will wonder, if only subconsciously, it you have other areas in your business with a poor lack of attention or quality.
This and many other new business terms are called Bizerms™ by Max Impact, a Rochester Hills, Mich., based internet site offering complimentary resources to business leaders, entrepreneurs, human resources professionals and trainers. Each Bizerm™ is a play on words designed to get people thinking about the real meaning of old terminology or to give a visual image of a more truthful business implication of situation. For more Bizerms™, click here.
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