There a growing feeling among career coaches and every resume and cover letter needs to be customized for each position to which one applies. By doing so an applicant can modify the resume into the same “language” as perspective employer, make it friendlier for resume scanning robots and show the recruiter the seriousness and professionalism you would bring to the table.
Make sure you address the key responsibilities and the key requirements for each position before applying. It is sometimes necessary to change a keyword in order to be picked up by the robot, also known as conforming to the language of the prospective employer.
For example, at one of my past companies they vehemently referred to their distribution center network a specific way. Even the suggestion that they had a "warehouse" was considered heresy. However, a merchandise planning position I reviewed used the word warehouse repeatedly and not once mentioned the distribution center. A quick "find and replace" commanded instantly made my resume more visible.
Customizing your resume takes time to do. However, if sending out three customized resumes and cover letters per day produces better results than sending out 20 generic resumes and cover letters in the same timeframe is it not worth the effort?
©2014 Max Impact, used with permission.
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