Now that LinkedIn has rolled out the Publishing Platform to a broad base of users, you’ve certainly noticed all the new posts popping up on your status feed.
However, if you haven’t considered using the platform (also called Long-Form Posts) to promote your own brand as a job seeker, you’re missing a huge opportunity.
There’s no limit to the topics or volume of posts allowed per user, and with an international recruiting audience ready at your virtual feet, there’s no reason to hold back! (Of course, if you haven’t received permission to publish on the site just yet, you can submit an early-access request.)
Still hesitant? Consider these near-instant benefits to your job search from publishing:
1 - LinkedIn will help promote your posts.
When your connections log into the site, they’ll get a notification about your new post – and this may inspire them to pass it along via social media and share it throughout LinkedIn.
Keep in mind this is a double-edged sword: in the same manner as your articles are promoted, others’ posts will appear in your notifications feed. (There’s no way to turn these messages off.)
You can push your message further into cyberspace, of course, through Twitter, Pinterest, Facebook, and any other social media venue, and also post your article in Groups.
2 - You’ll widen your audience through search engine and LinkedIn traffic.
Remember: you’re not just publishing an article, you’re promoting your expertise to employers and your industry. Similar to your Profile, the more keywords you include (in your article Headline) will draw traffic from search engines and social media.
This means you’ll get substantial exposure from both inside and outside the site. If you’re “writing what you know” (which is LinkedIn’s publishing platform mantra), you’ll gain a new audience and spotlight for your skills, particularly from recruiters, who are often avid search engine users.
Case in point: my post entitled “Is It a Good Idea to Add a Consulting Job on LinkedIn When You’re Unemployed?” appeared on page 1 of Google within just days of publication.
3 – You’re already spending time where employers look for talent.
One of the best advantages to being active on LinkedIn is the exposure to recruiters sourcing candidates with your expertise. If you’re also using the Publishing Platform, you’ll be in an even better position to stand out among other candidates.
Posts stay on your Profile, front and center (along with any photos you upload), so there’s no way employers can miss them.
Of course, I recommend some keyword and industry research BEFORE you publish in order to maximize your results. For example, these might be relevant posts for the job seekers listed:
Supply Chain Executive
2 ways to cut procurement costs in your global supply chain
How international sourcing can speed up your operation
Cloud storage in your IT operation: how much is enough?
3 reasons your disaster recovery plan could fail during a hurricane
Try to post at least twice per month to keep your articles in rotation. Stumped for new ideas? Look at hot-button issues facing employers and then design your posts to show how you’d solve these problems (similar to an interview answer).
Of course, you should ALWAYS ensure your publishing activity supports (vs. damages) your job search. Even though you can delete a post, other members can archive it, so your content may float around online forever.
To benefit your job search, you MUST write your post in a professional tone, avoiding rants or subjects designed to provoke argument.
Ensure the content aligns with your personal brand, thoroughly proofread it for typos and missed words, and ask trusted colleagues to look it over.