Uniqlo is a world known company that manufactures casual clothing. The company was born in japan and the idea for the name came from the concept of unique clothing. Over the years however it managed to expand beyond the borders or Japan and took over important markets in countries around the globe such as China, France, The United Kingdom, USA and many more. In order to fully understand such a success one must analyses every step in the history of the company.
The first and most important of the strategies that the company adopted was the SPA. This strategy states that the company designs and creates their own clothes without having to deal with a third party. This means that they are able to reduce production and marketing expenses and give the customers good quality clothing at reasonable prices. However due to the financial situation in Japan the management decides to relocate the production factories in China were the labor price was very low. This was a very smart move that helped them stay on top of a competitive market and decrease the production expenses as well.
One of the things that make Uniqlo such a beloved brand is the fact that they cover the basics. The huge shops fulfill all of your basic clothing necessities. However the small prices alone would not be enough to conquer the world. The company completes the cheap prices with good quality and interesting designs. Customer assistance also plays an important role in the clients’ preferences. Feeling comfortable and having the assistance you need while buying clothes is an important aspect of a shopping experience.
Uniqlo has a unique view in regards to advertising as well. Rather than spamming consumers with numerous commercials they believe in maintaining a relationship build on trust with the customers. Letting the clothes speak for themselves has proved to be a great strategy. The clients always return with enthusiasm in the stores knowing that the brand has never disappointed them. Furthermore the company has earned the love and respect of the customers by being involved in numerous social and charitable projects.
Competition does not seem to be a problem for Uniqlo. In a world where trends change all the time and designers are trying their best to be original, Uniqlo is focusing its efforts on basic clothing and finding innovative fabrics that redefine comfort such as AIRism.
Uniqlo is quickly catching up with fashion giants one cannot help but wonder what will the next step be for the beloved brand. Although the company has just recently entered the US market, it is wasting no time and making plans to conquer the west.
In a nutshell it would seem that Uniqlo’s unique concepts apply in all their departments. In the current economic situation few people can still afford to maintain their lifestyles. The brand has therefore anticipated the customers’ needs for lower prices and in the same time managed to find solutions in order to make clothes of reasonable quality. The combination of low prices and good quality alone is enough to get the public’s attention but when you also add good designs it seems that this company has only just started its ascension. Uniqlo Monthly Sales, UNIQLO to open flagship store March 6, 2013!
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