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Why the Amazon Fire Phone is destined to become a smoldering wreck

The Amazon Fire Phone
The Amazon Fire Phone
Amazon Press Release Kit

The Amazon Fire Phone was announced yesterday, June 18 by Amazon CEO, Jeff Bezos and it is still the talk of the technology world, with its 3D screen and face tracking features, the phone certainly has some flair to it, but there are many reasons why Amazon's venture into the smartphone world will fail. Here are the reasons why Amazon's Fire Phone won't set the smartphone world ablaze.

The Amazon AppStore

The Amazon AppStore is Amazon's answer to Google Play, and while the Amazon market has grown significantly over the past year, the AppStore still lacks a lot of big name applications. Jeff Bezos recently went on record to say that the AppStore now has over 240,000 applications, and while this is a decent number, it's nothing compared to the almost 900,000 applications that can be found in the Google Play store.

Microsoft and Blackberry have found out in the past that the amount of apps, and quality of applications available play a vital role in how successful a device will be. Consumers want choice, they want the latest and greatest, and they want all the apps and games their friends are using on their devices, and unfortunately unless Amazon can start adding some of the big name applications, and games to their selection, the Fire Phone will simply burn itself out.

Too much competition

The Amazon Fire phone is a mid-range device with a high-end flagship price, and this will extinguish sales before they ignite. The Fire Phone has a 2.2 GHz quad-core processor (with unspecified branding), and 2GB's of RAM. The screen size is perfect at 4.7-inches, but Amazon decided to stick with a resolution of just 720p, which will still produce great visuals, but it is certainly another mid-range specification.

The 13-megapixel camera does feature optical image stabilization (OIS), and should produce good shots in low light, but when all of these features come together you have just another Android device that will easily get lost in the sea of Android devices already available.

The two big differences between the Amazon Fire Phone and others on the market are the 3D screen, and the multiple cameras that can be used to fully render products for the FireFly service, and unless you are a headache-loving shop-a-holic, these two features will become old after two days of use. They serve no real purpose other than to get you spending more money on Amazon's website.

The AT&T factor

The phone is available exclusively on AT&T's network if you want a subsidized version of the phone, and this will put many people off from the start because AT&T are not the most well liked carrier in the nation. The starting price is $199 for a 32GB model, and $299 for a 64GB model.

If you want to get a Fire Phone directly from Amazon you will pay $649 for the 32GB and a whopping $749 for the 64GB phone. Those prices put the the Fire Phone into the same price bracket as the amazing Samsung Galaxy Note 3, the iPhone 5s, and the LG G3. Google proved to many that you do not have to spend a fortune to get a hot phone, as their high-end Nexus 5 which uses the quad-core Snapdragon 800 processor, 2GB of RAM, and a 1080p display is just $349 off contract.

Failure to ignite

While Amazon must be commended for trying to innovate with the 3D screen, and the multiple camera arrangement, they have shot themselves in the foot with the pricing, and the exclusivity agreement with AT&T. If Jeff Bezos wanted to dominate the mobile shopping space (which obviously he does) the phone would have been made available to all carriers, or better yet it would have been a off contract exclusive. The price is also way too high, and there is no doubt that you are paying for that camera technology, because the other specifications just do not add up to that price.

The Amazon Fire Phone is destined to follow in the footsteps of the worst Android device ever made, The HTC First. The 'Facebook' phone as it was dubbed failed so badly that even when the price dropped from $199 on contract to just .99 cents, AT&T still could not sell them. HTC found out rather quickly just how bad exclusivity deals can be.

The writing is already on the wall for Jeff Bezos, and Amazon. I just can't help but think that the Fire Phone will become another smoldering pile in the world of smartphones and mobile technology.

Source(s) Amazon, Yahoo, MSN

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