Welcome to the good life! You’ve worked hard all your life and suddenly it is very possible for you to afford a Mercedes Benz.The introduction of the 2014 Mercedes-Benz 250 CLA to the United States market signifies a major shift in Mercedes Benz and there marketing plan for cars and SUV’s. (i.e. Luxury has just become affordable.
The 2014 Mercedes-Benz 250 CLA is a front wheel drive, four door semi luxury car powered by a 2.0L turbocharged four cylinder pumping out 208HP and 250 lbs-ft of torque partnered to a 7-speed automatic transmission capable of 24 city and 36 highway mpg (thanks to its 7th gear cruising ability).
The starting price of $29,990 is marketing at its best as anyone who has bought a Mercedes knows that options add up quickly.
- Leather seating? Add $1750.
- Premium stereo and power everything?Add on $2500
- Want to use your Ipod? Add on $310
- Heated front seats? Add on $750
- How bought a metallic paint job? Add on $720.
When all is said and done, that’s almost $7000 in accessories just in those alone.
To sum up,Mercedes Benz can market to a middle class America, who after experiencing an economic depression, now wisely spend there money where it counts.Knowing Mercedes-Benz's reputation for quality, consumers are suddenly attracted to such a low starting MSRP. That starting price will get potential buyers thinking, which leads to a test drive and alot of the time, leaving with a brand new Mercedes off the lot.
Bravo to Mercedes Benz on introducing an affordable luxury option to the American middle class. Sure Audi, Lexus, Acura, BMW and Buick have entry level 4 door saloons of there own, but for some people, just saying they own a Benz’ is all the difference in the world.