In Virginia, a pizza shop owner is giving concealed handgun license holders a 15% discount. "All they have to do is show me that they're carrying a weapon or they can show me their concealed weapons permit and they can get the discount" said All Around Pizza owner, Jay Laze. In Utah, a frozen yogurt company is giving discounts to concealed handgun license holders.
In Texas and other states, you wouldn't want to show your weapon as brandishing or even printing is a violation. So, simply seeing the license would have to suffice.
Giving a discount to concealed handgun license holders could be great for business. In the gun community, word travels fast. The business could gain several new customers quite quickly. Sure, it may turn off a few people but in places like Texas, the gains would greatly outnumber any potential loses.
Encouraging rather than discouraging handguns on your business' premises will make your business safer and make gun owners feel welcome. Many businesses post unofficial signs asking that guns not be brought on the premises. Businesses in Texas most post a 30.06 sign in order to actually make it a violation to bring your gun in. Unofficial signs basically tell legal gun carriers that they are not wanted and that the business does not respect your right to defend yourself. In many cases, gun holders will respect the unofficial signs by taking their business elsewhere.
Private businesses should run their business however they like and let the market decide. In gun-loving states like Texas, it's good business to welcome gun owners and holders. If you want to bring in new customers, offering a discount might be the way to go.