Social Media Marketing is very important to your business not only because it will get you a tremendous amount of traffic and links but because it allows you to connect on a more personal level with potential clients. Social Media has opened the doors from the face to face marketing strategies to a more virtual means of marketing that now allows business owners to reach a wider audience simply by posting a new tweet or creating a Facebook Pan Page for their business.
Social Media Media Marketing is all about branding who you are with the world, you not only will reach a local audience but you can now sit at your office computer and reach prospects all over the world with the click of a mouse and a stroke of your fingers on the keyboard. Marketing via Social Media Sites gives the business owner a way to boost sales, clients and traffic through direct page views as well as referral page views. A site such as Twitter allows you to create a profile, put out tweets throughout the day and then allows those who follow you to share the information you shared through what is called a retweet (RT). Those who RT what you are putting out on Twitter are then sharing your business with their friends/followers and you have now reached a large audience with what was only a minute of your time!
Social Media Marketing is also wonderful for your business because it's essentially free, unless of course you hire a virtual assistant to handle the social media aspect of your business. With paper forms of marketing or media outlets such as television or radio you can see the marketing costs getting higher and with the world facing so many financial struggles it would be best to focus your marketing strategies on a low cost, yet effective form of advertising such as Social Media Marketing.
Reality is Social Media Marketing allows you to connect on a more personal level with your clients, reach a larger audience and allows you to easily setup keyword alerts to connect directly with those who may be interested in your product or services. With all the tools social media has out there, it's no wonder so many big named businesses such as Hewlett Packard and even Kodak are getting on the bandwagon to promote their brand through Twitter, Facebook and even working with bloggers to reach their customers.