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Why selling on Facebook is the next business frontier

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From high-profile cases like Starbucks’ Tweet-a-Coffee campaign to boutique sales like those held by Accessory Concierge on Facebook, the success of businesses selling on social media have shown it to be the new face of e-commerce. More and more, Facebook, Instagram, and Twitter have become robust retail opportunities for a variety of goods and services--and given the ubiquitousness of social media and the upsurge of mobile users, it’s easy to see why.

A Search Engine Journal infographic tells us that 93% of marketers already use social media to reach an exponentially growing number of users (1.15 billion on Facebook alone). For all the talk about ROI, businesses have, until recently, lacked a social commerce solution that completes the sales transaction without linking off-site.

Previously, businesses investigating how to sell on Facebook were limited to using custom tabs or linking to e-commerce websites. This, however, didn’t use Facebook’s social aspect; if anything, this method was anti-social, leading users away from their social networks to make a purchase. Because of this, users were resistant to seeing products in their News Feeds.

When the Soldsie app launched in 2011, selling products on Facebook meshed with the social experience. Soldsie allows Facebook business page owners to post pictures of products, and all fans have to do to purchase is comment “sold.” Users genuinely engage with brands--commenting, liking, and sharing posts--and it’s possible across all screens from desktop, to tablet, to mobile. These interactions push posts onto other News Feeds as well, gaining new fans for the business.

Women’s fashion and accessories boutique Jenny Boston started selling on Facebook with Soldsie in October 2012. With sales totaling in the tens of thousands, a 2,000% increase in followers, and a spike in in-store purchases as well, Jenny Boston is a model for other businesses looking for a social commerce solution.

With Soldsie, selling on Facebook fits seamlessly into the social experience, and is easy for businesses both small and large to handle. My verdict: expect to see your favorite products offered on social media soon.


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