Skip to main content
  1. Leisure
  2. Food & Drink
  3. Restaurants

Why no Superbowl fast food ads?

See also

Someone broached the question to me during the game, in almost a disappointed tone. Fast food is supposed to be as integral as puppies, talking babies, celebrity endorsements, etc. to Superbowl marketing. So why didn't we see any? A legitimate question, though not quite fair to Subway. Subway bought in last minute to promote their chicken enchilada sub, as a number of other companies were pulling out their bids. It wasn't a spectacular commercial, but it was there, and personally made me want to check out the new sandwich.

Yet compare that lackluster effort to how many car and beer commercials appeared? That's not quite a fair comparison. Cars and beer have a healthy, historic marriage with football commercial time. Possible suggestions arise: that the fast food chains are already well known staples, so have no need to raise awareness, or that their profit margins run too slim to throw money into advertising. Both of these won't satisfy, however, because then companies like Coca Cola and Budweiser would have no reason to appear.

No easy answers here. No matter how you look at it, Superbowl advertising is a gamble, like high risk stocks. The upside could be tremendous, alternatively, you could just be out a lot of money. In the worst imaginable scenario, the company's commercial is received neither positively or negatively, and thus generates no response, no buzz, no controversy, and like Subway's pitch this year, is virtually forgotten. At around $4 million for 30 seconds, that's a tough financial pill to swallow.

Is your drive-thru taking too long? Here's why

Advertisement

Leisure

  • Patio gardens
    Gardening in small spaces: Vertical organic patio gardens made simple
    Patio Gardens
  • Knee and low back discomfort
    Do not neglect those little aching hip or knee pains when exercising
    Health Buzz
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dodge Power Wagon
    New Ram Power Wagon: Powerfully awesome return for 2014
    Camera
    7 Photos
  • Fire pit tables
    Fire pits make the perfect addition to any outdoor decor providing cozy warmth on a chilly evening
    Camera
    Outdoor Living
  • British Virgin Islands
    Explore the top things to do in the British Virgin Islands
    Video
    Travel 911

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!