New York Life Insurance Company has been in business for nearly 170 years. So clearly they had credibility when they launched their Keep Good Going campaign. This particular version of paying it forward means more than just having enough concern about your loved ones to purchase life insurance. That’s a noble goal of course, however, New York Life is also determined, as they describe it “to perpetuate the good that is all around us” and in doing so they are sharing inspiring customer stories on their website. These personal video journeys are all about celebrating life and knowing what we live for.
Complementing these fun and inspirational customer videos is the Good Resources page, which provides anyone with information on and from professional resources like Christine Carter Ph. D, a sociologist and independent consultant for New York Life and of Raising Happiness fame. In this forum, Carter curates an engaging discussion that encourages everyone to perpetuate the often unseen good that is all around us.
A few of the topics in this blog and video series include:
. Ways to Raise Kind Kids
. How to practice gratitude
. A scientific reason to stop and smell the roses
Through engagement like this New York Life remains committed to passing on its strength as a company to its customers. As former president, Darwin P. Kingsley, famously said back in 1920: “When will New York Life be finished? Never! Its foundations are as deep as human love; its spires disappear in unfulfilled dreams of human aspiration; its great arches support an expanding nave which can cover and protect all who come.”
The sense of trust that exists between New York Life Insurance and its policy holders is one forged in time and through a continued commitment to utilizing the latest in existing technology. That has led to another long lasting relationship between New York Life and SAP. The two companies recently collaborated on a project to employ SAP Insurance Analyzer analytic applications to support new requirements for assessing insurance policies and for calculating necessary solvency capital. The company is also leveraging the SAP HANA platform to power New York Life’s enterprise wide financial transformation strategy.
“The insurance industry is evolving faster than ever before. In order to keep pace we must leverage technology that enables us to shift our mindset to effectively operate in the future state. SAP allows us to adopt a transformation mindset.”
Randy Gonzalez, VP and head of Finance Transformation, New York Life Insurance Company
This expansion of the SAP software landscape is the perfect opportunity for New York Life Insurance to once again reward its policy holder’s through the company’s ongoing commitment to technology and the future. With the merger of its middle-and back-office functions into one integrated platform, New York Life will increase customer satisfaction and enhance customer centricity. In other words, the company is now better able to make life a little less complicated for its customers.
The “happiness” videos on the company Web site feature some of these same real-life New York Life Insurance customers. Part of the idea is to help others make everyday life more fulfilling through a greater appreciation for what really matters and having better piece of mind. Obviously being assured that loved ones will be left secure tomorrow thanks to a life insurance policy is certainly a big way to do that.
As the “company you keep,” New York Life Insurance has a vested interest in the emotional health of its policy holders. Greater satisfaction in relationships and a greater appreciation for life itself goes a long way as we discover why, as Dr. Christine Carter says, “Happiness matters.”