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Why Many are investing less in Commercial & Beauty Markets

In this season of “going more natural” many women of all ethnic and races seem to be using more natural products for their skin and hair. There are hundreds, if not, thousands of videos and sites that teach and coach people how to DIY (Do It Yourself) in regards to developing your own mineral make up, lotions, creams, butters, henna & other natural dyes, shampoos, infused oil & herb solutions and more. Everyone’s becoming formulators! Is this hurting the beauty industry (market/supply stores)?

natural products, mobile salon
natural products, mobile salonPersonal-owner

Even within the African American and other “ethnic” groups who statistically spend millions on commercial hair products and in the hair and beauty market are now creating, selling and marketing more of their own products-commercially and naturally. Not a bad idea considering all of the money that is spent in the beauty industry already. But, because we live in capitalistic society (has its minuses and pluses/pros & cons), many large commercial chains such as Target, Walmart, K-Mart & other department stores will see this as major $$$ by creating more sections/isles for these products. This is business! Because of today’s economic climate, both men and women are becoming more innovative and embracing their creative side-creating products, flipping real-estate or developing digital media products to sell online from books-to-music-to-presentations and such. They’re crafting, branding and selling to make that extra income or reinventing themselves-embarking in new careers, etc. Seeing a surmountable rise in home-crafting (art-painting/drawing; home décor/staging; product making; quilting; knitting/crocheting; carpentry and more).

With the evolution and continuum of “Indies” (1. an independently owned business: to work for an indie. 2. of a person- self-employed; (of a business) privately owned: an indie film producer-definition from dictionary.com), people are moving back to owning and self-establishment. Many women and even girls and female teens seem more driven to the idea of entrepreneurship. Children are seeing their parents (especially single mothers) struggle or working 2-3 jobs to make-ends-meet, and they’re thinking, “I don’t want this to be me.” Or, they see their parents going back to their first love or dream/vision (craft, ideal career or talent) after working so hard for years doing something they really do not enjoy but was taught like many of us, the traditional way of becoming self-sustaining and financially independent. Some common values or frame of thinking that entrepreneurs share is, they 'don't worry about what others think of them or their business ideas!' love it! They are not driven or moved by other people's opinions. They may be open to enhancements/suggestions/recommendations but at the end of the day, they want to avoid straying away from their vision. Besides, if they followed everyone else's opinion or input-it may no longer remain their vision...

With the urban city issues of gentrification (the process of renewal and rebuilding accompanying the influx of middle-class or affluent people into deteriorating areas that often displaces poorer residents-Merriam Webster dictionary) and the constant merging-downsizing-threats of losing saving plans/investments-governmental programs-less job security, self-establishment/entrepreneurship has become the topic in many circles within these communities. In reality, entrepreneurship was the original way of becoming financially secure, because in a sense, you control your own destiny (naturally speaking). Reminiscing on a chapter in the holy Bible where Moses informed the children of Israel that, “for it is he (God) who gives you power to get wealth” (Deut 8).