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With the wide variety of technological devices (MP3 players, I-Pods, satellite radio equipped vehicles) today, it seems as though fewer and fewer people are resorting to radio as their primary medium for music. If you’re one of those people in Providence (or anywhere for that matter) who avoids local terrestrial radio nowadays, here are a couple reasons why you should reconsider:
1. Regardless of popular belief, radio is still doing pretty well.
Yes, I’m sure your friends are trying to convince you that radio is no longer the cool thing. But you might want to think twice – radio is still for the cool kids on the block. Moreover, more people than you think are listening and engaging with radio at home, work or on transport. Digital platforms (web pages, live streams), social media (e.g. Facebook, Twitter, Pinterest), and other emerging technologies have made your favorite radio stations more accessible than ever.
2. Music tailored specifically to our marketplace.
Countless people work tirelessly behind the scenes to ensure that radio in Providence sounds like radio in Providence. Our job is to super serve our communities and meets the needs and interests of Providence listeners. Beyond the politics involved, radio programmers (myself included) look out, deeply consider and take into account our demographic and what our local listeners want to hear from us. I’m sure your IPod playlist is pretty nice, but the communal/local listening experience, tailored specifically to you, is something you can’t get anywhere else.
3. Listening to radio is FREE (and in fact pays you in many ways).
You know what they say, “the best things in life are free.” Why drop a couple hundred dollars on a new IPod when you can listen to your radio in the car or stream the radio from your cellphone? Save yourself the hassle, time and money and stick to conventional radio. In addition, take advantage of the opportunity to win free prizes, concert tickets, money, meet your favorite musicians and celebrities. You have nothing to lose, and certainly a whole lot to gain.
4. Radio provides passive entertainment.
No need to fumble around trying to find your MP3 player or no need to worry about controlling every song you hear. Let radio do the work for you. Tune in at work, while you’re doing chores or while driving with the kids. Don’t worry about that explicit song on your IPod that you don’t want them or your boss to hear. Turn on the radio, focus more on the things you need to get done and enjoy the pleasurable listening experience without having to make any difficult choices.
5. Be up to date on the newest, hottest music.
The best place to find out about all the latest new music is still radio. What’s better than listening to familiar music in an unannounced order? I’m sure we all get sick of the jargon and opinions of online magazines and bloggers. Plus, why read a review of a new single when you can simply hear it for yourself on your local station. Instead of commenting on a blog, engage in something closer to home like tweeting your favorite radio personality/DJ and letting them know what you think. The contributing writer or editor of Billboard mostly likely won’t respond to your comments/thoughts, your local radio jock will. Interact with your favorite radio stations twitter and also see what other people in the region think about a record.
In sum, if you think you’re old fashioned because you listen to radio, think again. Radio is one of the coolest technological innovations of our time and rumors of radio being a rapidly dying medium are entirely false. In fact, radio is getting cooler and going to be cool from years to come. So ditch the IPod, the time searching for new music and non-local content, and tune into your favorite station again. I guarantee that you won’t regret it.
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