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Why is the drive-thru taking so long?

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You've been sitting in your car, waiting in line for, what, close to two and a half minutes now!? Is this America or Syria? Isn't this supposed to be fast food? This level of impatience is understandable. Part of the allure of fast food is that you can order and be consuming a triple stacked bacon, mayonnaise, and Crisco burger before you can even think about what you're doing.

Instant gratification is the lubricant that keeps the industry's machine grinding. But reports are filtering back that the extra delays are not just part of your imagination or propensity to road rage. Drive thru wait times have gone up an average of nine seconds from one year ago. Just think, that's 1.5 more tweets you could have read at home rather than in the car.

Why the delay? As restaurants are shaking their banal, simplistic roots and broadening and diversifying their options, the decision making and customized preparation process have lengthened. Time was, there were only five different options to pick from. Now, it seems every time you walk into a restaurant, there's another special, or limited time promotion, or new value items that you'll have to examine and weigh and analyze critically before asking for the same thing you get every time.

The menus alone are not to blame. BK's old mantra of 'have it your way' is ubiquitous. Therefore, picky, demanding customers with royal celebrity complexes are taking full advantage. Long story short, you're to blame.

Will drive-thrus start broadcasting their own radio stations?



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