Just as the world continues to become increasingly globalized, both economically and commercially, so too is the world of PR. No longer isolated to efforts in local regions, PR is as much an international endeavor today as commerce and trade. Gaining exposure and awareness for clients worldwide is not only fruitful for their investor relations and business expansion, but also for establishing partnerships and new business through lead generation. But, despite the increasingly international nature of PR, even global campaigns require a local touch to reach the right influencers and gain recognition where it counts.
That’s why we’re proud to be members of ION Communications, an international network with 29 partner agencies, in 47 countries, across five continents. Altogether, that’s about 600 PR professionals managing more than 350 clients! With senior counsel and agile, customizable programs that fight the outdated one-size-fits-all approach, ION members work to design comms programs back to front; from local to global, making them authentic and relevant in every market.
So, if clients need a local PR agency in a certain region, partners can recommend other members in the network who can work strategically and comfortably with the client’s existing agency. With previous cross-agency collaboration experience, campaigns that have been effectively tested in-country can be rolled out across multiple geographies simply and effectively.
And, as any agency in the tech sector knows, there are a lot of solutions and industries that overlap these days. For instance, it’s hard to find a cloud provider that isn’t concerned with security, a backup vendor who doesn’t dabble in storage, or an application management solution that doesn’t overlap with Web performance. To avoid representing two clients with competing solutions, we can work with our ION partners to determine which other agency would be the best fit.
Having so many PR firms united together creates an invaluable source of knowhow. The field of PR is always adapting to the latest changes in the market – from social media to content marketing to advanced campaign measurement – and it helps to have a network of other agencies that can provide us with insight based on their own experiences and geographic regions. After all, knowledge is power, and the more we know, the better we can serve our clients. So, if that’s learning how pitching styles differ between the UK, Germany and the U.S., or how embargoes are honored differently by regional media around the world, everyone comes out better for it.
That’s what ION Communications is all about. When agencies work with each other, every partner – and their clients – can benefit.
To learn more about ION, visit http://www.ioncomms.net/.