One reason that Facebook has become so successful is its ability to adapt to the ways people use it. Beginning as a way for college students to keep in touch, it has grown into something that the original creators could not have imagined. It has morphed into one of the most powerful marketing platforms in the world, boasting almost a billion members, used by most major companies. Because of this growth and the changes in the way people engage on the site, the rules have changed, and continue to change – sometime overnight. While the rules sometimes seem arbitrary and unnecessary, they are the rules. Business owners, who used to post to their own pages or have their secretaries (or even their kids) post to the site, are finding it increasingly difficult not only to keep up with the rules, but also to maintain the presence they need to successfully engage with their audience. Social media has become an integral part of most businesses, and running a successful campaign now takes a tightly defined strategy, best developed by a Social Media Marketer. These professionals keep current with the rules; they also understand what to post, when to post and how often to post. When done correctly, status updates are more than random posts and funny cartoons, they are carefully crafted content that not only gets seen and shared by friends of the page, but also helps companies improve their search engine rank, leading viewers to the company’s website – where the actual selling takes place. Marketing with Social Media helps with branding, generates leads, improves customer service, increases SEO and ultimately contributes to the overall success of a company. Savvy business owners understand that a do-it-yourself approach is no longer feasible, and that hiring a professional Social Network Marketer is a key to building a profitable business.
Baby on board
Beyonce will be giving Blue Ivy a sibling in the near future.Get the details