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Why has 'The Young and the Restless' viewership increased?

Y&R logo
Y&R logo

Nielsen has reported that Y&R increased it's total daily viewership by 286,000 viewers in June 2014. The number of viewers was 4.319 million from June 2-6th and rose to 4.405 million from June 9-13th, and from June 16-20 another rise to 4.605 million. It is not a huge increase but the numbers keep it at #1 far above the other soaps.

Why has it had this increase? Can it be because Y&R(see celebration here ) rightfully won the Emmy as the Best Drama Series and the Best Writing Team? Is it the compelling storyline with Paul being shot and his son saving his life? Or is it that some have realized that even though Y&R lost three superstars in Michelle Stafford, Billy Miller( Emmy for Best Lead Actor) and Michael Muhney whose fans still boycott the show, there are so many superstars on this show that you can always count on the very best each day.

Peter Bergman, Melody Thomas Scott , Doug Davidson, Kristoff St John, Eric Braeden, Joshua Morrow, Amelia Heinle, Emmy winner Best Supporting Actress, and on and on.

It is very heartening to see the rise in all of the soaps. Bold and the Beautiful in the number two spot followed closely and getting closer by General Hospital and even Days holds its own with almost 2/1/2 million viewers.

Each day a new viewer turns on their television and sees great drama being acted out on a soap. They stop and watch, just for a minute they think, but they become involved in the woman telling her friend he is her sons father or who the hit and run driver was, the crazy blonde who acts crazy and then crazier to her maid of honor. What about who the woman is who is loved by so many men. Soaps have endured for over 50 years and though their size has dwindled they still bring great story and acting over 300 days a year.