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Why fast food beats terrorism

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With the assassination of Bin Laden in our wake, America feels a surge of patriotic victory in which you may be searching for means to participate. Well go buy a burger, kick back, and start tapping into your spirit of unbridled entitlement. We're winning this war on the fields of cultural diffusion, through the free speech crusader called technology, the irresistible dominance of democracy, and fast food.

Let's take a look at some statistics. McDonald's, the face of American bred fast food, serves 58 million people a day and has locations in 122 countries. There's over 65 fast food chains that have an international presence. Why is this so distinctively American, you ask? Well, compared to the international market, America plays host to 154 different fast food franchises.

Fast food has power in its innocence. It's just business, and more simply than that, it's just food. Yet in the confines of a polished interior, localized menu, affordable dining, and efficient service, the world catches a glimpse of the American lifeblood. They see capitalism, time management, and hard work. Like it or not, fast food is our cultural ambassador in the world.

From the comfort of a pristine Chowking, a man in the Philippines leans back in satisfaction, his spoon rattling down in an empty bowl of noodles topped with rice. “That was satisfying,” he groans, easing back into his chair. “Maybe those Americans don't have it all wrong.” So whether you patronize at home or abroad, dollars in fast food represents power to American culture.

How American can improve its image through cheese




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