The Internet is one of the most important tools for any business. Every day, literally millions of people go online to find goods and services for fun and business purposes. Businesses of all sizes need to have a presence on the Internet if they want to be competitive on any level. This means having at least a little knowledge of SEO and how it can help even small businesses to compete in ways that have never before existed.
Most people get highly intimidated when they hear the term SEO, search engine optimization, but it is really not all that scary once you understand it. The more you understand SEO, the easier it will be for your small business to be more successful. To make sure you are able to use SEO, without getting in trouble and getting great links, here are some great tips.
Press releases are a great way to let the local media know about your company. Ideal for releases of new products, services or even just plans for the future, press releases are perfect for small businesses. They allow you to bring in the attention of the local media who will ultimately mention your business and offer a link for those curious about what you have to offer to check out your website.
One of the best ways to set yourself up as an authority is to offer your expertise in guest posts. You can talk about the latest news and events happening in your industry followed up with a link to your main website. Those who read the post will then be able to follow the link to your site. If you post on respected sites, with heavy link weight, your site will do better in the search engine results pages (SERPs).
There are six main graphs that can be used for viral infographics:
- Process graph
- List text
- Single chart
- Repeated chart
- Mixed charts
Even though process graph seems to be the most commonly used, they all get great results by divulging a lot of information without using a lot of words. Those with short attention spans, or short on time, can take advantage of these graphs and share them with friends. Since the graph holds a link to your site, the potential for additional links grows.
Videos posted on YouTube and other sites are perfect ways to engage those who do not want to read. Put together professional or informal videos that can be watched and shared along with a link back to your company’s website. Viral videos may be the focus of many, but any good video with a lot of good information can work to bring in attention.
Any interactive websites are part of the web 2.0 movement. This includes all forms of social media, blogs and forums. The pages that visitors tap into are not controlled entirely by the company that created the website, but can be altered by everyone who visits the site. This allows for individuals to link to your site as well as for you to engage your potential clients in a less formal manner.