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Why does Inbound Marketing seem so mysterious?

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I have a theory.

I could be wrong, but I rather like my theory.

The following quote is attributed to Thomas Edison...

The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work.

Inbound Marketing does not go around wearing overalls, but it is work. It's not physically demanding, but it requires persistence and dedication.

Persistence and dedication seem to be in short supply these days, and rather than buckle down and do what needs to be done, we've come to describe Inbound Marketing in terms that make it sound mysterious.

Inbound Marketing is publishing! Plain and simple.

You must publish good stuff, often, and provide real answers people are looking for.

Anyone can do it. You can do it.

Want to learn how?

Contact me. I'll point you in the right direction.


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