Though most businesses take it for granted that they need a business sign, others may need some convincing that the expense of creating signage is truly warranted. Of course, many business owners and marketing professionals not only support the concept of the business sign, they advise that signs need to be effective. Moreover, business owners need to keep in mind that signs are actually one of the least expensive and most effective means to market a business.
Build and Reinforce Your Brand
A business sign is, in many ways, the face of a business. It's one of the first things traffic will notice. It's their 'business curb appeal, if you will. The more enticing the sign, the more likely it will be noticed. Of course, design elements aside, signs are a substantial way to promote your business's brand. By effectively displaying your logo and business name, you promote your business each time someone looks at your sign. Your business sign keeps marketing for you long after you've paid for its production. Strong brand recognition is vital for businesses to compete at the local and global levels.
Attract Customers and Clients
A nondescript sign isn't likely to support your business as well as a well-designed sign that is appealing and eye catching. A great sign will attract people and entice them through your doors. A poorly made sign can actually put off a customer. What does your business sign say about your company? What do you want it to say? Signs typically make the first impression on a potential customer. You want that impression to set the right tone, and a good sign can do that.
What Types of Signs Are Most Effective?
Although we pass many creative and well-made signs each day, we also see a myriad of uninteresting signs. Clearly, not every business knows what makes an effective sign. This is why it's important to work with a professional sign company that specializes in design. Their staff can help any type of business create a unique sign to market the business for the long haul. Their understanding of materials and sign design can lead businesses to effective signage for their interior as well as their exterior.
The Benefits of a Good Sign
Well-designed signs made with superior materials should last for a long period of time. In terms of marketing the business, an effective sign can pay for itself within a short amount of time. After you install you new signage, try to track how many customers say that they "saw the sign." You'll realize what a smart investment a great sign can be since it will work for your business 24/7 every day of the year. When you consider the cost of radio, television, and print advertising, quality signs are an economical marketing solution.
While any business needs a sign, every business should consider that an effective sign can do more for their business than a non-effective sign can. It's worth it to invest in a sign designed and made by a professional sign company.
"Creating Effective Lobby Directory Signs", Jerry D. Russell, http://jerrydrussell.com/business-2/creating-effective-lobby-directory-signs/
"Why do I need a sign for my business?", The U.S. Small Business Administration, http://www.sba.gov/content/why-do-i-need-sign-my-business
"Importance of Signage in a Business", Small Business Chron, http://smallbusiness.chron.com/importance-signage-business-3348.html